OCL is a short, open label for websites, apps and videos. It says what age a site suits and whether it pushes ads, fear or risky stunts. Each label carries the digital seal of the rater who checked it. If anyone changes the label or copies it to another site, the seal breaks. Anyone can check the seal for free, without asking the rater. We are one such rater: we rate websites and seal their labels.
Or start with a free 1-minute scan of your site →= score 2 of 3 (0 none, 3 strong)
Illustrative sites and labels
They judge a site by its home page and hope. Nobody reads a 4,000-word privacy policy before a child signs up.
Those who build carefully for young people have no simple, believable way to show it. A badge anyone can paste proves nothing.
To measure what children meet online, they either collect people's browsing data or cannot measure at all.
OCL replaces the guess with one public, signed label that a person can read in five seconds and a machine can check in milliseconds. It is a voluntary, open standard: a way for every digital content maker to act responsibly, and to show it.
Four steps, and none of them touches the people visiting the site.
A rater reads the site: up to 15 pages, its trackers, pop-ups, sign-up and ads. We use code checks and two AI models, then set an age band and twelve influence scores.
The rater signs the label with its private key. Change a single letter and the signature fails, so a label cannot be quietly edited or invented.
The site owner adds one small file and two lines to the page. No script, no cookie, nothing that runs on visitors.
Anyone reads the label and checks the signature: a parent, a school, a platform. Free, and it works for every rater's labels.
Five bands: all ages (India U), mild (7+), teen (13+), older teen (16+) and adult (18+). Each is also shown on the PEGI game scale and on the age groups we suggest for the EU KIDS Act.
Twelve scores from 0 (none) to 3 (strong): what the site does to the person using it. Fun and education sit next to ads and selling, fear, risky stunts and body pressure. A description, not a grade.
Specific concerns, such as ads that are not marked as ads (hidden ad), claims without evidence (unproven claim), or stunts a child might copy.
Who rated it and when. The signature ties the label to this one site, and it expires after 90 days because websites change.
Four situations. The people and sites are illustrative; the label fields are real. The regulator example is a proposal, not something in use today.
Her son wants to join a free maths-games site. Before he signs up, she sees its label:
Mild (India 7+) · Education 3 · Ads and selling 3 · ⚑ Hidden ad
She lets him play, expects heavy ads, and talks to him about them. No privacy policy to read.
Coming soon: free browser extension for parentsToday you can paste any site into the free label check below. Few sites carry a label yet; if there is none, it says so.
Before pitching to schools, they run a check. The report finds an ad tracker on the sign-up page and a video that plays with sound on its own, each with the page and a suggested fix.
After fixes: All ages (India U) · Education 3 · no flags
They put the signed label on their site and show it in every school meeting. Any school can check it is real.
Instead of keeping a hand-made list of allowed sites, they set one rule for student laptops:
Open if the band is All ages or Mild and there are no flags; otherwise ask a teacher
Fewer blocked homework sites, fewer surprises, and the rule explains itself.
No regulator uses OCL today. What we propose: a regulator that wants to know how many sites popular with children run ads not marked as ads could simply read the public labels and count.
Count the public labels flagged "hidden ad" (undisclosed_ad)
An answer across every labelled site, without collecting anyone's browsing data. The wider labels spread, the fuller the count. We have put this model forward as our suggestion for the EU KIDS Act.
A label is only useful if anyone can read it, any rater can issue it, and nobody is watched. So we built it that way.
Anyone can read the format and build a reader or become a rater. Read spec v0.1.
Ed25519 signatures. Our public keys are published at /.well-known/ocl-keys.json.
We are one rater under an open spec. In our proposal, platforms and, one day, regulators decide which raters to trust.
A label is a file on the site. No script, no cookie, no tracking, and we never learn who visits.
Our check only reads your pages. We never change, copy or watermark anything.
A rating is a reasoned opinion with findings you can see, not a legal certificate or a guarantee.
Enter a website. We find its OCL label and check three things: the signature is real, the label is for this site, and it has not expired. Works for labels from any rater.
For developers and regulators: GET /verify?site=example.com returns JSON. Other raters publish their keys at the same path on their own domain.
Start free. Pay ₹199 per full check; the label is valid for 90 days, then you renew it with a new check. No subscription.
Free
₹199 incl. GST · one-off
For buyers in India for now; payment from other countries is coming soon. Refunds if a check cannot complete: see the terms.
No. OCL is voluntary, and no regulator requires it, uses it or acts on it today. It is our open proposal for how creators of websites, apps, videos and chatbots can act responsibly and show it, and for how a regulator could one day measure the market without tracking anyone.
No. It is an advisory rating: a rater's reasoned opinion of who a site suits and how it influences people, with the findings behind it. It is not legal advice and does not guarantee compliance with any law.
No. You add one small file and two lines in your page's head. There is no script and no cookie, and nothing about your visitors is ever sent to us or anyone else.
A fake label fails the signature check, because only the rater holds the private key. A copied label fails too: each label is tied to one website, so it does not pass on any other site.
A label describes your site; it is not a grade. A game site will rightly score high on fun. Your report lists each finding with the page and a suggested fix, so you can change things and run a new check. You decide whether to put the label on your site.
Labels expire after 90 days, because websites change. Run a new check to renew it.
The open spec already covers them. Our service rates websites today; other item types come next.
ShiniFrontiers Technologies Private Limited, India. We publish the spec openly and act as one rater. Write to contact@shinifrontiers.com.